Evaluation of a Professional Development Course on Artificial Intelligence Literacy for Administrative Staff in Hong Kong

Abstract

This study examines the implementation and outcomes of an artificial intelligence (AI) literacy course for administrative staff. One hundred and twelve administrative staff from schools, small to medium-sized enterprises, and universities in Hong Kong participated in this 30-hour course, which included instruction on machine learning concepts, AI tools, and AI ethics. The learning outcomes culminated in a group presentation showcasing the participants’ learning achievements. Using the attention, relevance, confidence, and satisfaction model, the motivation survey revealed high participant engagement, with strong correlations between motivation factors. The participants demonstrated positive acceptance of AI tools, which was confirmed by favourable course evaluations. Thematic analysis of pre- and post-course reflections highlighted significant improvements in their understanding and application of AI tools, particularly in terms of efficiency and work quality. This study contributes to the underexplored area of AI literacy development among administrative professionals, highlighting the need for tailored workplace training initiatives.